Alberto Serrentino


Founder of Varese Retail, a retail strategy boutique. Consultant with over 30 years of retail and consumer experience, he has led more than 140 projects. As international speaker, she has performed more than 450 presentations in Brazil and abroad, including 14 editions of the NRF convention (NY). He’s vice president and member of the SBVC deliberative council and corporate counselor. Author of the book Retail and Brazil: Reflexões Estratégicas, author / co-author of seven other books and more than 300 published articles.