Guilherme Farinelli

Director Ecommerce and Omnichannel - CDO @ Grupo Boticário

Director of ecommerce, digital and omnichannel (CDO) of Grupo Boticário and acts with the management of multi-disciplinary team, focusing on: Internet, UX, B2B, Marketplace, Mobile, telesales, digital strategy and Omnichannel. Executive, graduated in social communication from PUC-SP and post-graduated in Business Administration from FGV SP, has more than 16 years of experience in retail, 14 of them with e-Business construction for different companies and markets. He is also an expert with proven experience in shopping, sales, marketing, online acquisition (SEO – Search Engine Marketing, affiliation, display, emails), product and cross-channel marketing, user experience and user interface, mobile platforms, social media, B2B, web operations, projects, leadership, team management and financial P & L and Bottom Line.