Director of eCommerce @ Coty
Since joining Coty, Karen has been dedicating herself to the project, to be launched later this year and aims to bring the brands of her consumers even closer. With approximately 15 years of experience, Karen is recognized in the market, having already won seven important awards in the industry, among which she has chosen her as one of the 29 “unlockers of 2017” (MuchMore – a list that points out who else promotes digital transformation in parents). She also won the Proxxima prize, which recognized her as one of the 50 most innovative professionals in Communication and Marketing (2014), and the Mobile Marketing Association Latam award, which made her one of the best marketers (2016).
Graduated in Advertising, MBA in Marketing Management and specializations in Innovation in Business and Communication, Karen has an entrepreneurial vein – she was one of the founders of e-commerce fashion UseLets.