Zia is the Chief Global Content Officer at Shoptalk, a new event in global retail and ecommerce with over 7,500 attendees and 700 CEOs  Zia is in charge of developing the 100+ sessions on the agenda and recruiting 300+ senior-level speakers from innovative startups, established brands and retailers, venture capital firms, real estate developers and more.

She joined Shoptalk in 2015 after spending over seven years as a Research Director at Forrester where she oversaw the company’s digital store and omnichannel commerce research. She also led Forrester’s global ecommerce coverage with a focus on emerging markets like Brazil and China. Zia holds a BA from Dartmouth College and an MALD from The Fletcher School of Law and Diplomacy at Tufts University.

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