may, 2019

2019fri31may12:10 PM12:55 PMBuilding a successful global digital business: How Lenovo uses data and technology to win over online shoppers around the world12:10 PM - 12:55 PM Keynote Speaker StageEvent Type 2:May 31

Event Details

In this session, Ajit Sivadasan, the VP/GM of Global eCommerce, Digital Marketing and Platform at this $45 billion manufacturer of PCs, tablets, phones, smart devices and more, will discuss how he manages the global Web strategy for Lenovo across 70+ countries, including online sales through both B2C and B2B channels. He’ll highlight some of the creative ways he’s used data to reach online shoppers in different markets, and the digital tactics that have proven most successful as he’s grown the business by more than 4x. He’ll also highlight some of the technology challenges he faces–and how he overcomes them–as he builds out the global digital business. Ajit will be interviewed by global retail analyst and entrepreneur Zia Daniell Wigder

Speakers for this event

  • Ajit Sivadasan

    Ajit Sivadasan

    VP/GM at Lenovo

    Ajit Sivadasan manages the Global Web strategy for Lenovo across 90+ countries. In his role he manages Lenovo's substantial online sales and marketing across its B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo's web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. has won several awards for Usability and Design globally. Ajit holds a bachelor's degree in Industrial Engineering from India, a MS in Industrial Management from Northern Illinois University and a MBA from Claremont Graduate University's Peter F. Drucker School of Management.

    VP/GM at Lenovo

  • Zia Daniel

    Zia Daniel

    Chief Global Content Officer at Shoptalk

    Zia is the Chief Global Content Officer at Shoptalk, a retail innovation conference in the US that grew to over 8,400 attendees in just three years. She is also the Co-Founder of Grocery shop, a new large-scale conference focused on innovation in grocery and CPG, and Retail Club, an annual series of local events for retail professionals.

    Chief Global Content Officer at Shoptalk


(Friday) 12:10 PM - 12:55 PM


Keynote Speaker Stage

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