may, 2019

2019fri31may1:00 PM2:45 PMFashion Training Session I - Room 81:00 PM - 2:45 PM Conference Area - MezaninoEvent Type 2:May 31 ingresso: BUY O FAST PASS

Event Details

Training aimed at the e-commerce, marketing and operational managers of fashion companies that have online and multichannel operations.

You’ll learn how to make an efficient fashion operation by entering into aspects of how to make your operation online, the largest store in the network, the key KPIs that should be analyzed on a daily basis in large-scale operation, and acquisition and branding strategies with digital influencers .

Meet the cases: Hering e Labellamafia.

SpeakersLuiz Paulo Ribeiro Sales Director da VTEX 

Guests: Renato Gonzáles Partner at RG E-commerce Solutions, Guilherme Farineli – Digital Transformation Director at Cia. Hering, Giulliano Puga (Labellamafia), Paulo Lima CEO at Universal Music Brasil and Ana Freitas – Head de E-commerce e CRM – Grupo Soma

Target Audience: Managers and directors of fashion companies that have online and multichannel operations.

Speakers for this event

  • Ana Freitas

    Ana Freitas

    Head of E-commerce and CRM at Grupo Soma

    Ana Claudia has been working in the digital marketing segment for 15 years in retail companies such as Dufry Duty Free, Home and Video, Cantão and Sephora.

    Head of E-commerce and CRM at Grupo Soma

  • Giulliano Puga

    Giulliano Puga

    Founder / Creative Director at LABELLAMAFIA

    Giulliano Puga, founder and stylist of Labellamafia, one of the largest brands in the segment in Latin America. Present in 45 countries, through 1000 sales outlets in Brazil and over 350 outside.

    Founder / Creative Director at LABELLAMAFIA

  • Guilherme Farinelli

    Guilherme Farinelli

    Director of Digital Transformation at Cia. Hering

    Guilherme Farinelli, born in São Paulo, Brazil, is Director of Digital Transformation at Cia Hering (CDO), responsible for driving and driving the innovation culture in the company, focusing on e-commerce & marketplace, omnichannel, CRM, B2B & CSC platform and technology and innovation. He has more than 15 years of experience in startup projects and in the construction of E-business, developed for different segments of the market, such as retail, technology, and airlines. He has worked on the creation and evolution of digital strategy for large companies, such as Magazine Luiza, Carrefour, Saraiva, and Grupo Boticário.

    Director of Digital Transformation at Cia. Hering

  • Luiz Paulo Ribeiro

    Luiz Paulo Ribeiro

    Sales Director at VTEX

    He has been in the e-commerce market for 7 years. Participated in more than 200 projects between migrations of platforms and new projects with definition of architectures, scope and consulting for better performance of the stores. Specialist in Fashion, Grocery and Pharmacy

    Sales Director at VTEX

  • Paulo Henrique de Lima

    Paulo Henrique de Lima

    CEO at Universal Music Brasil

    Engineer, entrepreneur and with a pioneering spirit and a synonym for quality in the professional audio industry. From 2004 to 2016 he was Executive Director of iMusica, a pioneer company of digital music distribution in Brazil and in the World. He was a founding partner of Ground Control Audio Profissional (a company specializing in projects, installation and maintenance of professional audio in Brazil and with a subsidiary in Florida). Professional with more than 25 years of experience working in the music industry and in the professional audio and internet market with recordings: Free Sound, Polygram and Studio In the Clouds. He was Vice-President of the Audio Engineering Society (AES Brasil), recording engineer and Protools having in his historical 6 Latin Grammy Awards and named in 1997 as best professional of Studios of Brazil. Appointed in May 2016 as president of Universal Music Brasil, after having sold the company iMusica to the América Móvil group.

    CEO at Universal Music Brasil

  • Renato Gonzalez

    Renato Gonzalez

    Partner at RG E-commerce Solutions

    Publicity, has 25 years of experience in fashion retailing, with major Brazilian brands such as GRUPO SOMA, INBRANDS, VALDAC, Armadillo, Shop126 and Chocolate. RG E-commerce Solutions e-commerce consultant, was responsible for the planning and implementation of the operation of the major fashion retail brands (Maria Filo, Mob, Trousseau, Sacada, OH BOY and Agilita) and participated in the implantation of the cross border of Trousseau.

    Partner at RG E-commerce Solutions


(Friday) 1:00 PM - 2:45 PM


Conference Area - Mezanino


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