may, 2019

2019fri31may3:30 PM5:15 PMGrocery Training Session - Room 33:30 PM - 5:15 PM Conference AreaEvent Type 2:May 31 ingresso: BUY FAST PASS

Event Details

Immersion session and training of supermarket professionals. The market with the greatest potential for e-commerce in Brazil is undoubtedly the one of supermarkets. Get to know the cases of the supermarkets Walmart (Arg), Jumbo (Chile, Arg and Colombia), PlazaVea (Peru) and Supermercados Dia in Brazil. Learn how these companies are standing out and what they do to differentiate themselves in the marketplace. You will also know the best cases of international supermarket operations. We will explore pillars that are great challenges: roll-out (communication, training, politics, hierarchy, etc.) of a supermarket in the way of digital transformation, customer buying experience, something that is very particular in this segment. Meet variations of picking and logistics models, the great secret of a grocery operation.

Speakers: Fabio Schmidt, VTEX executive who participated in major projects of supermarkets in Latin America will present trends and discuss cases with executive representatives of the companies mentioned above,  Rennan Lenner Pinheiro – Head of Ecommerce at DIA Brazil e Luiz Ribeiro – Sales Director at VTEX

Target Audience: Directors, VP’s, CEO’s and supermarket e-commerce managers who own or wish to have online operations. Appointed to representatives of medium and large companies in the supermarket sector.

Speakers for this event

  • Fábio Schimidt

    Fábio Schimidt

    Customer Experience at VTEX

    Graduated in Computer Engineering from USJT. Since 2007 acting in the e-commerce area. It has implemented omnichannel e-commerce projects in several countries. Member of VTEX since 2011. Responsible for the opening and expansion of the company in Colombia and Mexico. Currently working in the Customer Care area of VTEX for Latin America.

    Customer Experience at VTEX

  • Luiz Paulo Ribeiro

    Luiz Paulo Ribeiro

    Sales Director at VTEX

    He has been in the e-commerce market for 7 years. Participated in more than 200 projects between migrations of platforms and new projects with definition of architectures, scope and consulting for better performance of the stores. Specialist in Fashion, Grocery and Pharmacy

    Sales Director at VTEX

  • Rennan Pinheiro

    Rennan Pinheiro

    Head of Ecommerce at DIA Brasil

    Rennan Pinheiro has more than 12 years of digital work experience with the last eight dedicated to the e-commerce market. He worked at the startup of Nova Pontocom, a GPA Group holding company that manages the Extra, Pontofrio and Casas Bahia websites, marketing, planning, and was also responsible for setting up the user experience department. He is an e-commerce leader at DIA Brazil, being the executive responsible for a department store of supermarkets in the country.

    Head of Ecommerce at DIA Brasil


(Friday) 3:30 PM - 5:15 PM


Conference Area


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