may, 2019

2019fri31may1:00 PM2:45 PMMarketing Training Session - Room 71:00 PM - 2:45 PM Conference Area - MezaninoEvent Type 2:May 31 ingresso: BUY FAST PASS

Event Details

Cost of acquisition has reached unsustainable levels. The key to margin generation is the retention of organic or direct traffic. See practical examples of how other retailers have reduced their costs by creating clustered campaigns, optimizing performance media, omnichannel experiences, and by creating digital experiences that promote brand values ​​by building loyalty.
There will be a panel of representatives from major brands to explain how the industry can help retailers in optimizing procurement costs. Finally, we’ll have guests talking about best practices in performance media management and how to use web analytics to optimize their cost.

Speakers and moderators: Santiago Naranjo and Daniel Viana will lead the panel with the experts invited from the digital marketing market. Francisco Donato – CEO BRASIL / CT, Maria Clara Batalha – Head of e-business at Nestlé, Karen Sanchez – e-commerce director of Coty, Gustavo Esteves – CEO of Metrics Boss, Daniel Storch – Senior E-Commerce Manager at Diageo, Cristhian Zambrano- Corporate Director of e-Commerce and Digital Media of the Uribe Group, Gabriel de Sousa Cunha – Product Expert Google Shopping and André Pazera – Customer Success Manager at VTEX

Target Audience: Managers and marketing directors of companies that have off and on operations. Indicated for professionals of medium and large companies.

Speakers for this event

  • André Pazera

    André Pazera

    Customer Success Manager at VTEX

    He is currently Customer Success Manager, responsible for VTEX strategic customer planning and performance. Prior to that, he was Head of Planning at NewBlue, a performance marketing agency, responsible for developing and executing digital media strategies for leading e-commerces in its segments in Brazil. Pazera has also served as Head of E-Commerce for an SMB, at the time as a VTEX client. He holds a degree in Business Administration from PUC-SP, with a master's degree in Professional Accounting from CQU in Australia and a specialization in Digital Metrics and Web Analytics at ESPM.

    Customer Success Manager at VTEX

  • Cristhian Zambrano

    Cristhian Zambrano

    Corporate Director of e-Commerce and Digital Media at Grupo Uribe

    Business Administrator passionate about the development and transformation of business, innovation, the generation of strategy in processes, e-Commerce and digital media. During my work experience I have worked in leading companies in the retail, e-commerce, digital media and financial sectors; leading me to lead high performance multidisciplinary teams, respond to the financial and commercial indicators of the business, make strategic decisions, manage the advertising investment of large advertisers and support the development of the digital culture of organizations. I am an enthusiast of teamwork, of strategy with added value generation, of developing new markets, of meeting and exceeding ambitious goals, and of strengthening relationships with my work environment.

    Corporate Director of e-Commerce and Digital Media at Grupo Uribe

  • Daniel Viana

    Daniel Viana

    Customer Care Europe at VTEX

    He has a degree in communication from ESPM-SP and a master's degree in international marketing from EADA-BCN. He has been working for more than 9 years with ecommerce. It specializes in the areas of digital marketing, web analytics, product and technology. He has been working for Walmart.com and then Carrefour.com, where he has led the development of the company's digital products for 2 years and the construction of ecommerce platforms, marketplace and mobile applications. He was responsible for the Carrefour food e-commerce operation, managing the commercial area and participating in the design and construction process of the first store in Brazil's dark store model. He has been working for about a year and a half at VTEX, where he leads the Customer Care area for Spain and Portugal.

    Customer Care Europe at VTEX

  • Francisco Donato

    Francisco Donato

    CEO at Brasil/CT

    With over 16 years developing e-commerce business among the largest companies in Brazil, he is currently CEO and partner of BrasilCT, a leading company in the full-commerce and fulfillment segments for loyalty and incentive programs, and is an angel investor of startup babadotop.com.br. Previously, he was Vice President Commercial and Marketing at Walmart.com, led Carrefour's e-commerce construction in 2016, co-founded the Zoom price comparator in 2011, and led Magazine Luiza e-commerce for 5 years , always with exponential results.

    CEO at Brasil/CT

  • Gabriel de Sousa Cunha

    Gabriel de Sousa Cunha

    Product Expert Google Shopping

    Googler in love, Shopping Product Expert, Economist and passionate about eSports.

    Product Expert Google Shopping

  • Gustavo Esteves

    Gustavo Esteves

    Founder of Métrica Boss

    Founder of Metricas Boss, a company specializing in Web Analytics with clients such as Richards, Dufry, Domino's Pizza, Vix among others. Director of Abradi, Certified Google Analytics, Elected among the 3 biggest BI and Metrics highlights by Digitalks with more than 14 years of Digital Marketing, having visits to companies such as Shoptime.com, Americanas.com, Comprafacil.com, Leader. com and Ipiranga Shop, mainly working with Web Analytics.

    Founder of Métrica Boss

  • Karen Sanchez

    Karen Sanchez

    eCommerce Director at Coty

    For the past 15 years, Karen Sanchez has taken on key roles that have generated digital business for large companies. It was branding and marketing performance at B2W for four years. Then he went to Magazine Luiza as general manager of eCommerce marketing for the retailer, in addition to the e-commerce operation, he created Lu, a virtual vendor, and the first social commerce in the world, Magazine Voce. He left to set up his own business, e-commerce of fashion fast fashion, Lets, with his own brand and multibrand where he was for 3 years with the support of an external investor. He took a 6-month sabbatical in Europe to rethink what it would be like. Then at Movile, a 100% digital Brazilian company that gained global space, was responsible for applications such as iFood, PlayKids, where he was head of global marketing. In 2014, it went to multinational Johnson & Johnson. First as head Digital for Latin America, then as head of eCommerce for the region. Karen structured the investment plan and digital and eCommerce deployment of the global giant to Latin America where she was for 3 years and from where she left for new opportunities in Coty. Responsible for e-commerce in Brazil.

    eCommerce Director at Coty

  • Maria Clara Batalha

    Maria Clara Batalha

    Head of e-business at Nestlé

    Maria Clara Batalha has more than 12 years of experience in E-Commerce in companies like Nestlé, Mondelez, Magazine Luiza and Lojas Americanas. She was responsible for the development of the digital sales area in Mondelez Brasil, pioneering the creation of stores directly to the consumer and the B2B platform for small retailers. In Magazine Luiza, Magazine Você developed, first Brazilian social commerce, winner of several prizes in the world. He currently leads the entire Nestlé corporate E-business area.

    Head of e-business at Nestlé

  • Santiago Naranjo

    Santiago Naranjo

    General Manager at VTEX

    Specialist in E-Commerce and Retail with more than 10 years of experience leading the creation and expansion of successful brands in the physical and digital world. In love with Omnichannel and selling Cross Border.

    General Manager at VTEX

Time

(Friday) 1:00 PM - 2:45 PM

Location

Conference Area - Mezanino

ingresso

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